Buffalo Wild Wings,
Making The Best, Better

HEROFi has optimized the Buffalo Wild Wings consumer experience with award winning programs.

Smart Food & Beverage

Digital content and pricing is instantly updated in real-time to reflect local inventory and promotions.

  • Active in 1,270 STORES, in 8 countries
  • Two marketing networks:
    1. Consumer-focused
    2. Food & Beverage oriented

Real Time Rewards

Increase dwell time and spend through relevant, real-time event driven promotions and marketing.

IF

New England and Atlanta Go Over 400 Passing Yards

THEN

Trigger In-Store Instant Reward of 50% Off Wings

Automated Relevance

User generated and locally relevant content is automated, enabling deeper connections with guests, proven ROI, and increased brand loyalty.

User Submission Flow

IF

A customer submits content at location x

THEN

Schedule for display at location x

Automated Weekly Show

Connect with consumers around their passions to create a relevant, interactive environment that celebrates them, enhances their experience on-site, and extends their dwell time.

Augment Experience

Connect with consumers around their passions to create a relevant, interactive environment that celebrates them, enhances their experience on-site, and extends their dwell time.

Fantasy Player Cards

Fantasy sports league leaders are ranked and displayed automatically alongside the game with real-time stats

Live Games. Real-time Stats

Live sporting events are enhanced with data visualizations of real-time stats and a complementary second screen experience for passionate fans.

Live: League Leaders

Keep fans entertained and up-to-date, transforming data (like league stats) into content that keeps fans engaged and gives them one more reason to watch the game on-site.