HEROFI FEATURE: CASINO LIFE

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text] October 4, 2018 - My most recent trip to The City of Lights was colored with inefficiency. While the predilection may be to blame travel, in actuality my flight went without a hitch. Thanks to the conveniences of modern life, I received the morning text alert informing me of my flight’s delay and adjusted my travel schedule accordingly, got to the airport on time via Uber, avoiding those pesky parking fees, checked in using a self-check-in kiosk, and, after clearing security quickly thanks to pre-check, ordered myself some wings and a beer using a tablet at one of the modernized lounge restaurants while I waited to board. Perhaps it is because...

Full Post

HEROFI PRESENTS AT RETAIL EXPERIENCE SUMMIT

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text] October 2, 2018 - HEROFi was honored to be invited to join Tip of The Spear Tech program at the 2018 Retail Experience Summit presented by RIS (Retail Info Systems) News. The annual Summit, with a tagline of "Dare to be Bold", was held at the lovely Fairmont Del Mar in San Diego and attracted retail luminaries from companies including MGM Resorts International, Macy's Inc, COACH - Kate Spade, BCBG, True Value, Tractor Supply Company, Cumberland Farms, Rooms To Go, Office Depot, and many others. The event is described as "a power-packed networking and learning experience" at which retail executives can " get in touch with innovative ideas and...

Full Post

HEROFI FEATURE: FORBES

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text] September 23, 2018 - At the recent 2018 TechCrunch Disrupt conference in San Francisco, HEROFi’s co-founder and CEO, Vladimir Edelman, sat down for an interview with Forbes contributor Western Bonime. They discussed HEROFi’s Guest Experience Platform (GXP), which, “Uses up to the minute data to communicate with retailers in real time through digital signage, mobile apps, tablets, email and loyalty programs.” Vlad notes, “We aim to fundamentally change the way retail operates. The GXP platform gives retail the ability to blend a broad variety of data sources, react to this data in real time, and do it at the individual store level in an...

Full Post

HEROFI FEATURE: EWEEK

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text] September 18, 2018 - Managers needed to engage consumers with the right product mix, pricing and interests in the individual restaurant locations of a large (1,300-plus locations) sports bar chain. So HeroFi came to the rescue. Source [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]...

Full Post

HEROFI PRESENTS REVENUE OPTIMIZATION PLATFORM AT TECHCRUNCH DISRUPT SF 2018

SAN FRANCISCO, CA, September 5, 2018 – The HEROFi team was proud to participate this year at the prestigious 2018 TechCrunch Disrupt event in San Francisco, demonstrating the company’s retail revenue optimization platform and joining over 1,200 innovative startups. HEROFi joined companies from a range of industries showcasing products, platforms, and service including the latest developments in cutting-edge artificial intelligence you can find in-dept information on https://www.salesforce.com/blog/2019/04/future-of-ai-artificial-intelligence-business-impact.html, biotech, gaming, virtual and augmented reality, and...

Full Post

HEROFI FEATURE: RETAIL CUSTOMER EXPERIENCE

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text] September 14, 2018 - Think complete convenience, consistency, and customization when curating your customer journey. Offline retailers need to tap e-commerce marketing automation technologies like personalization and other machine learning tech in order to better understand their customers and create real-time evolutions in messaging and experience, ultimately serving the consumer. Leverage your assets and cross-promote. Source [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]...

Full Post

HEROFI ANNOUNCES FORMATION OF ADVISORY BOARD

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text]

Industry Leaders Join Advisory Board During Period of Rapid Growth

SAN DIEGO, Calif., August 20, 2018– HEROFi, a revenue optimization company for physical retail, today announced the formation of its new advisory board, a strategic committee of trusted advisors. This follows the recently announced news that HEROFi has completed a convertible debt financing of $3.5 million. “We’ve been fortunate along the way to partner with advisors who have deep experience with finance, commercial real estate, retail, and consumer brands and we are honored to solidify those partnerships through their...

Full Post

HEROFI SECURES $3.5 MILLION SEED ROUND FOR RETAIL REVENUE OPTIMIZATION PLATFORM

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text]

Strategic Investment Earmarked for Expansion of HEROFi’s Guest Experience Platform Features and Functionality

SAN DIEGO, Calif., August 8, 2018– HEROFi, a revenue optimization company for physical retail, today announced that it has completed a convertible debt financing of $3.5 million.

HEROFi, founded in 2014, specializes in using its intelligent orchestration platform to drive proven revenue through real-time product packaging and pricing.  HEROFi’s clients use real time data - such as sales, inventory, weather, traffic and more - to create better and more...

Full Post

HEROFi Joins DPAA

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text] HEROFi has been welcomed to join the DPAA (Digital Place-Based Advertising Association), the leading global organization for the digital out of home industry. "HEROFi's software powers next-generation media and consumer touchpoint networks, re-defining how brands manage consumer loyalty and staff management in the process," said Barry Frey, President & CEO of DPAA. "They have a blue-chip roster of clients and reach tens of millions of consumers at thousands of locations worldwide. We welcome HEROFi to our ranks and look forward to working with them to help them grow their business and advance the DOOH industry." Vladimir Edelman, Founder & CEO, HEROFi, said, "After hearing from numerous...

Full Post

HEROFi Featured on PROJECTS: A Sixteen Nine Podcast

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text] “How do we make every Buffalo Wild Wings location feel like a local store?” Live from the floor of the Digital Signage Expo, Vlad Edelman, CEO of HEROFi, discussed the opportunities and challenges inherent in building BDUBS-TV, a private network viewed on-screen at more than over 1,200 Buffalo Wild Wings restaurants. The program includes of the use of targeted, relevant video content to build emotional connections between a brand and their consumers. This also gives the restaurant an opportunity to differentiating themselves in communities where their stores are located. HEROFi packages a range of content with compelling data visualizations, original programming, and carefully curated licensed...

Full Post

HEROFi Takes Gold in APEX Awards

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text]

Digital Signage Expo (DSE) announced the independently judged winners of its APEX Awards for 2017 at the 13th Annual APEX Awards Ceremony. In the Food and Beverage category, HEROFi took the top award, Gold for work on the B-DUBS TV for Buffalo Wild Wings. Vlad Edelman, CEO of HEROFi, noted in his acceptance speech: “I am going to accept this award on behalf of the consumer. Ultimately all of our projects, and what this project really did is, put the consumer first. We had to figure out - what is the perfect experience that...

Full Post

HEROFi Programming Launches at Over 1,000 Buffalo Wild Wings Restaurants

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text] HEROFi recently debuted targeted video programming to over 1,000 Buffalo Wild Wings restaurants in the US. HEROFi developed a programming approach displaying curated internet sports and high adrenaline videos in-between plays during televised games. These 15-minute programming packages (all clips in HD or 4K) feature extreme sports including BMX, surfing, motocross, and snowboarding as well as to freestyle soccer tricks and other feats of athletic highlights. This approach addresses consumer appetites for short-form video content on-the-go. HEROFi uniquely enables physical retail spaces to provide the same kinds of relevant content rich experiences consumers typically find online and on their mobile...

Full Post

HEROFi Chosen as a Finalist for APEX Award

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text] HEROFi was honored to be named as a finalist for an APEX Installation Award by the Digital Signage Expo (DSE). APEX Awards are “designed to recognize and honor achievement in the installation of digital displays and interactive technology and the creation of compelling viewer content.” Finalists were chosen by an independent panel of “industry experts and journalists from a field of 138 entrants from 12 countries vying in nine major digital signage categories.” Source [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]...

Full Post

Chain Store Age: Startups Spotlight: Elevating store experiences

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text] Chain Store Age shined a spotlight on HEROFi as an innovative startup focused on “real-time store promotional display monitoring and creating meaningful and memorable customer experiences.” At a time when catering to the consumer is everything, HEROFi focuses on creating great in-store customer experiences. From modern payments systems and employee incentive and engagement programs to customer loyalty, tablet deployments and retail television networks, HEROFi has the expertise to create game-changing digital products. Not only does HEROFi build new projects from scratch but it also can partner with clients to fix failed efforts that never really went anywhere. Retailers reasonably well versed in...

Full Post

HEROFi’s B-DUBS TV for Buffalo Wild Wing Nominated for APEX Award

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text _builder_version="3.17.2"] HEROFi was excited to be nominated for a Digital Signage Expo (DSE) APEX Installation Award in the Food & Beverage category. HEROFi enhanced store performance and consumer experiences by “automating and scaling uniqueness” with a program that included a focus on user-generated content called Hometown Highlights.

HEROFi INC for Buffalo Wild Wings TV...

Full Post

Designing and Implementing Amazing Retail Experiences

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text] HEROFi and Sportradar are working together to innovate within Buffalo Wild Wings locations around the world and engage sports fans with real time fantasy sports trackers supported by Sportradar data. HEROFi combines visual media and data visualization to create an advanced entertainment network within 1,250 individual Buffalo Wild Wings locations. HEROFi’s unique approach is to deliver content and sports data tied to location geography, enabling each Buffalo Wild Wings store to feel like a neighborhood sports bar. “HEROFi’s unique, next generation technology stack, coupled with Sportradar’s data and business model, is a perfect match for the evolution of retail and digital...

Full Post