Smart Marketing - All Posts


[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text] September, 2018 – The chorus of analysts, industry experts, and digital pundits predicting the destruction of the retail industry has officially reached a fever pitch. Each new demise (Toys R Us) is heralded as further evidence of retail’s inevitable collapse. The future, we are told, is Amazon, eBay, Alibaba, and other digital commerce companies that can deliver items to your door in ever shrinking measures of time. But this prophesied future would also necessarily deprive shoppers of the tactile impact and social aspect of exploring new goods and services in physical retail environments. Imagine never leaving the house to shop or discover...

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Chain Store Age: Startups Spotlight: Elevating store experiences

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text] Chain Store Age shined a spotlight on HEROFi as an innovative startup focused on “real-time store promotional display monitoring and creating meaningful and memorable customer experiences.” At a time when catering to the consumer is everything, HEROFi focuses on creating great in-store customer experiences. From modern payments systems and employee incentive and engagement programs to customer loyalty, tablet deployments and retail television networks, HEROFi has the expertise to create game-changing digital products. Not only does HEROFi build new projects from scratch but it also can partner with clients to fix failed efforts that never really went anywhere. Retailers reasonably well versed in...

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