October 4, 2018 - My most recent trip to The City of Lights was colored with inefficiency. While the predilection may be to blame travel, in actuality my flight went without a hitch. Thanks to the conveniences of modern life, I received the morning text alert informing me of my flight’s delay and adjusted my travel schedule accordingly, got to the airport on time via Uber, avoiding those pesky parking fees, checked in using a self-check-in kiosk, and, after clearing security quickly thanks to pre-check, ordered myself some wings and a beer using a tablet at one of the modernized lounge restaurants while I waited to board. Perhaps it is because of these conveniences that I came to see Vegas for the first time without rose colored glasses. Don’t get me wrong - Vegas is an...

Full Post


October 2, 2018 - HEROFi was honored to be invited to join Tip of The Spear Tech program at the 2018 Retail Experience Summit presented by RIS (Retail Info Systems) News. The annual Summit, with a tagline of "Dare to be Bold", was held at the lovely Fairmont Del Mar in San Diego and attracted retail luminaries from companies including MGM Resorts International, Macy's Inc, COACH - Kate Spade, BCBG, True Value, Tractor Supply Company, Cumberland Farms, Rooms To Go, Office Depot, and many others. The event is described as "a power-packed networking and learning experience" at which retail executives can " get in touch with innovative ideas and technologies that enable them to overcome the hurdles that stand in the way of success." The Tip of the Spear Tech program provided "a...

Full Post


September 23, 2018 - At the recent 2018 TechCrunch Disrupt conference in San Francisco, HEROFi’s co-founder and CEO, Vladimir Edelman, sat down for an interview with Forbes contributor Western Bonime. They discussed HEROFi’s Guest Experience Platform (GXP), which, “Uses up to the minute data to communicate with retailers in real time through digital signage, mobile apps, tablets, email and loyalty programs.” Vlad notes, “We aim to fundamentally change the way retail operates. The GXP platform gives retail the ability to blend a broad variety of data sources, react to this data in real time, and do it at the individual store level in an automated and simple way.” Per HEROFi, “We see ourselves ultimately being THE platform that supports retail.” For more...

Full Post

Request A Custom Demo.

Proven to drive ROI.

Contact us today for a free demo using your market, KPIs and organization.