HEROFi Featured on PROJECTS: A Sixteen Nine Podcast
“How do we make every Buffalo Wild Wings location feel like a local store?”
Live from the floor of the Digital Signage Expo, Vlad Edelman, CEO of HEROFi, discussed the opportunities and challenges inherent in building BDUBS-TV, a private network viewed on-screen at more than over 1,200 Buffalo Wild Wings restaurants. The program includes of the use of targeted, relevant video content to build emotional connections between a brand and their consumers. This also gives the restaurant an opportunity to differentiating themselves in communities where their stores are located. HEROFi packages a range of content with compelling data visualizations, original programming, and carefully curated licensed media – all designed to make the Buffalo Wild Wings’ consumer experience better while addressing the restaurant partner’s most important KPIs, increasing brand loyalty and dwell time.
One example of effective BDUBS-TV content is the Hometown Highlights program, which features user generated content broadcast to assigned stores based on location. HEROFi enabled BWW to develop a deeper connection to their guests by providing content that matters to them and expanded the depth of relevant in-store programming.