HEROFi has been welcomed to join the DPAA (Digital Place-Based Advertising Association), the leading global organization for the digital out of home industry.

“HEROFi’s software powers next-generation media and consumer touchpoint networks, re-defining how brands manage consumer loyalty and staff management in the process,” said Barry Frey, President & CEO of DPAA. “They have a blue-chip roster of clients and reach tens of millions of consumers at thousands of locations worldwide. We welcome HEROFi to our ranks and look forward to working with them to help them grow their business and advance the DOOH industry.”

Vladimir Edelman, Founder & CEO, HEROFi, said, “After hearing from numerous clients, partners, and colleagues about the value and engagement the DPAA brings to its members, we knew we wanted to be a part of this family. DOOH and retail environments are going through a profound change – based on consumer shopping patterns, and the entry of multiple new digital e-commerce giants. The DPAA connects the necessary players across a complex ecosystem to create real change and real results.”


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