October 2, 2018 – HEROFi was honored to be invited to join Tip of The Spear Tech program at the 2018 Retail Experience Summit presented by RIS (Retail Info Systems) News. The annual Summit, with a tagline of “Dare to be Bold”, was held at the lovely Fairmont Del Mar in San Diego and attracted retail luminaries from companies including MGM Resorts International, Macy’s Inc, COACH – Kate Spade, BCBG, True Value, Tractor Supply Company, Cumberland Farms, Rooms To Go, Office Depot, and many others. The event is described as “a power-packed networking and learning experience” at which retail executives can ” get in touch with innovative ideas and technologies that enable them to overcome the hurdles that stand in the way of success.”

The Tip of the Spear Tech program provided “a forum for noteworthy new startups to demonstrate their capabilities for attendees to consider and evaluate.” HEROFi was among a small number of early-stage companies with innovative technologies provided with direct face time with retail executives in an intimate setting.

Vlad and Trent at Retail Experience Summit

HEROFi co-founders, CEO, Vladimir Edelman and President, Trent Dethloff, hosted presentations of the company’s revenue optimization platform for physical retail for representatives from the retail community and the trade media, including Z Gallerie, Total Wine & More, Canadian Tire, Retail Info Systems and others.

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