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HEROES OF RETAIL DISRUPTION – September, 2018

September, 2018 – The chorus of analysts, industry experts, and digital pundits predicting the destruction of the retail industry has officially reached a fever pitch. Each new demise (Toys R Us) is heralded as further evidence of retail’s inevitable collapse. The future, we are told, is Amazon, eBay, Alibaba, and other digital commerce companies that can deliver items to your door in ever shrinking measures of time. But this prophesied future would also necessarily deprive shoppers of the tactile impact and social aspect of exploring new goods and services in physical retail environments. Imagine never leaving the house to shop or discover new products and vendors; giving up engaging in commerce with friends as a means to socialize; never browsing or picking up a...

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HEROFI ANNOUNCES FORMATION OF ADVISORY BOARD

Industry Leaders Join Advisory Board During Period of Rapid Growth SAN DIEGO, Calif., August 20, 2018– HEROFi, a revenue optimization company for physical retail, today announced the formation of its new advisory board, a strategic committee of trusted advisors. This follows the recently announced news that HEROFi has completed a convertible debt financing of $3.5 million. “We’ve been fortunate along the way to partner with advisors who have deep experience with finance, commercial real estate, retail, and consumer brands and we are honored to solidify those partnerships through their ongoing participation on our board,” said Vlad Edelman, Chief Executive Officer of HEROFi. As advocates and ambassadors of HEROFi, the advisory board supports the executive management...

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HEROFI SECURES $3.5 MILLION SEED ROUND FOR RETAIL REVENUE OPTIMIZATION PLATFORM

Strategic Investment Earmarked for Expansion of HEROFi’s Guest Experience Platform Features and Functionality SAN DIEGO, Calif., August 8, 2018– HEROFi, a revenue optimization company for physical retail, today announced that it has completed a convertible debt financing of $3.5 million. HEROFi, founded in 2014, specializes in using its intelligent orchestration platform to drive proven revenue through real-time product packaging and pricing.  HEROFi’s clients use real time data - such as sales, inventory, weather, traffic and more - to create better and more effective consumer in-store experiences. In addition to its current client base of leading companies in the restaurant (Buffalo Wild Wings), gaming (Pechanga), and shopping mall (Westfield Malls) industries, HEROFi...

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