News

HEROFi Joins DPAA

HEROFi has been welcomed to join the DPAA (Digital Place-Based Advertising Association), the leading global organization for the digital out of home industry. "HEROFi's software powers next-generation media and consumer touchpoint networks, re-defining how brands manage consumer loyalty and staff management in the process," said Barry Frey, President & CEO of DPAA. "They have a blue-chip roster of clients and reach tens of millions of consumers at thousands of locations worldwide. We welcome HEROFi to our ranks and look forward to working with them to help them grow their business and advance the DOOH industry." Vladimir Edelman, Founder & CEO, HEROFi, said, "After hearing from numerous clients, partners, and colleagues about the value and engagement the DPAA...

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HEROFi Featured on PROJECTS: A Sixteen Nine Podcast

“How do we make every Buffalo Wild Wings location feel like a local store?” Live from the floor of the Digital Signage Expo, Vlad Edelman, CEO of HEROFi, discussed the opportunities and challenges inherent in building BDUBS-TV, a private network viewed on-screen at more than over 1,200 Buffalo Wild Wings restaurants. The program includes of the use of targeted, relevant video content to build emotional connections between a brand and their consumers. This also gives the restaurant an opportunity to differentiating themselves in communities where their stores are located. HEROFi packages a range of content with compelling data visualizations, original programming, and carefully curated licensed media – all designed to make the Buffalo Wild Wings’ consumer experience...

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HEROFi Takes Gold in APEX Awards

Digital Signage Expo (DSE) announced the independently judged winners of its APEX Awards for 2017 at the 13th Annual APEX Awards Ceremony. In the Food and Beverage category, HEROFi took the top award, Gold for work on the B-DUBS TV for Buffalo Wild Wings. Vlad Edelman, CEO of HEROFi, noted in his acceptance speech: “I am going to accept this award on behalf of the consumer. Ultimately all of our projects, and what this project really did is, put the consumer first. We had to figure out - what is the perfect experience that would augment what is already an amazing brand.” DSE’s APEX Awards were individually assessed by industry experts and journalists based on originality and innovation. Source ...

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