News

HEROFi’s B-DUBS TV for Buffalo Wild Wing Nominated for APEX Award

HEROFi was excited to be nominated for a Digital Signage Expo (DSE) APEX Installation Award in the Food & Beverage category. HEROFi enhanced store performance and consumer experiences by “automating and scaling uniqueness” with a program that included a focus on user-generated content called Hometown Highlights.  HEROFi INC for Buffalo Wild Wings TV (B-DUBS TV): HEROFi created a hyper-local complementary television network for the largest global sports chain in the world – Buffalo Wild Wings. The network achieved mass scale at an unprecedented cost, impacting store performance and guest satisfaction. B-DUBS TV is displayed on 4-6 screens in more than 1,000 Buffalo Wild Wings Locations, reaching 22 million consumers monthly. ...

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Designing and Implementing Amazing Retail Experiences

HEROFi and Sportradar are working together to innovate within Buffalo Wild Wings locations around the world and engage sports fans with real time fantasy sports trackers supported by Sportradar data. HEROFi combines visual media and data visualization to create an advanced entertainment network within 1,250 individual Buffalo Wild Wings locations. HEROFi’s unique approach is to deliver content and sports data tied to location geography, enabling each Buffalo Wild Wings store to feel like a neighborhood sports bar. “HEROFi’s unique, next generation technology stack, coupled with Sportradar’s data and business model, is a perfect match for the evolution of retail and digital entertainment.” Source ...

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